Instagram represents an important lever to exploit to refine and personalize your sales prospecting strategy. Together we'll explore how to scrape and collect qualified leads on Instagram, as well as best practices for managing and contacting them effectively.
Introduction: The benefits of Instagram for scrapping leads
A large user base: Instagram has over a billion monthly active users, offering a vast audience from which to scrape potential leads.
Your followers : A group of people called Followers follow your activity on Instagram. They've already taken the first step by following you, now it's up to you to scrape those leads and turn them into customers.
Your posts: People, whether or not they follow you on this network, like and comment on your posts. It's up to you to take advantage of this opportunity to grab these potential leads.
Your messaging: Communicate with people on this network via Instagram's instant messaging service.
Hashtags: From Instagram's advanced search, you can find leads interested in the same theme as you by searching for them using hashtags.
Now that you're familiar with Instagram's usefulness for capturing leads, let's discover together how to scrape qualified leads via this channel and then manage your prospecting with each of these contacts thanks to ClarkUp's all-in-one prospecting solution.
On the program:
- Scrape people who like Instagram posts
- Scrape people who comment on Instagram posts
- Scrape the "Followers" of your or an Instagram profile
- Scrape an Instagram profile
1. Scrape people who like Instagram posts
Step 1: Go to Instagram
Open a new tab to go to https://www.instagram.com/
Step 2: Find a post related to your target audience
Here, we'll take an example of a post from the Clickfunnels company, considering that we're a consultant who helps professionals optimize their sales tunnel.
Clickfunnels is a tool for creating sales tunnels, so people who like their post are potential leads for me.
Step 3: Go to the Instagram post link
Once you have found the post, follow these three steps:
- Click on the three buttons at the top right of the post
- Then a pop-up window will open, click on "Copy link".
- Open a new tab in your browser and paste the link you've just copied. This will take you to the post's direct page.
Step 4: Scrape Instagram likes with the ClarkUp extension
Open the ClarkUp Chrome extension, which automatically switches to the "Instagram - Likes" tab, and click on "Import Instagram Profiles".
Step 5: Extract your Instagram leads
Once you've reached the number of profiles you wish to export, click on "Export profiles".
Step 6: Import your leads into ClarkUp
Uncheck the leads you don't want to keep for the next step and click on "Copy to clipboard" to import the remaining leads into your ClarkUp member area.
Step 7: Import your leads into your ClarkUp member space
In your ClarkUp member area, go to the "Leads" tab and follow the steps below:
- Click on "Import leads".
- Paste pending clipboard items into the white insert
- Select or create your pipeline by clicking on the drop-down list next to "Pipeline".
- Add a tag, if you wish
- And finally, click on "Import".
2. Scrape people who comment on Instagram posts
The first three steps are the same as for scraping likes
Step 1: Go to Instagram
Step 2: Find a post related to your target audience
Step 3: Go to the Instagram post link
Step 4: Scrape Instagram comments with the ClarkUp extension
Open the ClarkUp Chrome extension, which automatically switches to the "Instagram - Comments" tab, and click on "Import Instagram Profiles".
Steps 5, 6 and 7 are the same as for scraping Instagram likes.
Step 5: Extract your Instagram leads
Step 6: Import your leads into ClarkUp
Step 7: Import your leads into your ClarkUp member space
3. Scrape "Followers" from your or an Instagram profile
Step 1: Go to Instagram
Open a new tab to go to https://www.instagram.com/
Step 2: Find a profile for which you can collect followers in line with your target audience
Here, we'll take Clickfunnels' profile as an example, considering that we're a consultant who helps professionals optimize their sales tunnel.
Clickfunnels is a tool for creating sales tunnels, so their followers are potential leads for me.
Step 3: Click on "followers
When you're on the relevant profile, click on the "Followers" number. A window will open like the one in the screenshot below:
Step 4: Scrape Instagram Followers with the ClarkUp extension
Open the ClarkUp Chrome extension, which automatically switches to the "Instagram - Followers" tab, and click on "Import Instagram Profiles".
Steps 5, 6 and 7 are the same as for scraping Instagram likes.
Step 5: Extract your Instagram leads
Step 6: Import your leads into ClarkUp
Step 7: Import your leads into your ClarkUp member space
To complete this section, you will find below a video on how to turn your followers into customers:
4. Scrape an Instagram profile
Step 1: Go to Instagram
Step 2: Find a profile in line with your target audience
Here, we'll take as an example the profile of a training institute specializing in wellness and alternative medicine, considering that we're an SEO expert.
And we'd like to offer this company our services to optimize its website.
Step 3: Scrape your Instagram profile with the ClarkUp extension
Open the ClarkUp Chrome extension, which automatically switches to the "Instagram - Profile" tab, and click on "Import Instagram Profiles".
Then :
- Select the pipeline into which you wish to import this profile
- Choose the course in which the lead is to be integrated
- And click on "Import".
Step 4: Direct access to your destination pipeline
Just click on "Click here to see it" to be redirected to the pipeline where you've integrated your new lead.
Your lead is in your ClarkUp member space, so all you have to do is get in touch with him!
Further information: Pipeline and CSV export
Here is an example of an Instagram pipeline available on your ClarkUp member area - this can be customized according to your prospecting:
And, an example of a CSV file that you can obtain from your ClarkUp member area:
Discover how to turn your Instagram audience into customers
Conclusion: Scrape leads on Instagram and convert them into customers
Exporting leads to Instagram is one of the top 4 most-used features on ClarkUp. It's highly relevant, interesting and powerful for your business when used properly. Depending on your targeted research and the use you make of this scraping, it will enable you to prospect in a relevant, efficient way and automate time-consuming tasks so you can concentrate on what's essential: Growing your business. ClarkUp is an all-in-one solution that lets you collect the leads you want on Instagram, then follow up your prospecting with each of these prospects. With ClarkUp, you can also use personalized video to further personalize and humanize your prospecting. See also how to scrape leads on Facebook.