Facebook represents an invaluable lever for refining and personalizing your sales prospecting strategy. Together we'll explore how to scrape and collect qualified leads on Facebook, as well as best practices for managing and contacting them effectively.
Introduction: The advantages of Facebook for scrapping leads
Facebook makes it easy to :
- Exchange with contacts in Facebook groups dedicated to topics related to your target audience
- Interact socially with Followers of your page/your Facebook group through likes and comments
- Find qualified leads from the advanced search tab
- Communicate with people on this network via the "Messenger" instant messaging service
Now that you're familiar with Facebook's usefulness for capturing leads, let's discover together how to scrape qualified leads via this channel and then manage your prospecting with each of these contacts thanks to ClarkUp's all-in-one prospecting solution.
On the program:
- Scrape people who like Facebook posts
- Scrape people who comment on Facebook posts
- Scrape your Facebook "friends" or those of other profiles
- Scrape members of a Facebook group
- Scrape Facebook members from search
- Scrape a Facebook profile
- Scrape the "Followers" of your Facebook page
- Track member requests in your Facebook group(s)
1. Scrape people who like Facebook posts
Step 1: Go to Facebook
Open a new tab to go to https://www.facebook.com/
Step 2: Find a post related to your target audience
Find the post for which you'd like to get people to "Like" you. In our example, we consider that our core target is: Anyone looking for training/advice in the field of nutrition.
Step 3: Click on the date of the Facebook post
Before you can launch the ClarkUp scan, click on the date of the post in question to access the link to the publication so you can move on to the next step.
Step 4: Scrape Facebook likes with the ClarkUp extension
Open the ClarkUp Chrome extension, which automatically switches to the "Facebook - Likes" tab, and click on "Import Facebook Profiles".
Step 5: Extract your Facebook leads
Once you've reached the number of profiles you wish to export, click on "Export profiles".
Step 6: Select your leads
Uncheck the leads you don't want to keep for the next step and click on "Copy to clipboard" to import the remaining leads into your ClarkUp member area.
Step 7: Import your leads into your ClarkUp member space
In your ClarkUp member area, go to the "Leads" tab and follow the steps below:
- Click on "Import leads".
- Paste pending clipboard items into the white insert
- Select or create your pipeline by clicking on the drop-down list next to "Pipeline".
- Add a tag, if you wish
- And finally, click on "Import".
Example with completed fields:
To take things a step further, here's an example of the pipeline you can get from our tool.
And here we show you how to export your leads in CSV format.
2. Scrape people who comment on Facebook posts
Step 1: Go to Facebook
Step 2: Find a post related to your target audience
Find the post from which you want to retrieve the commenters. In our example, we consider that our core target is: Anyone looking for a tailor-made trip.
Step 3: Click on the date of the Facebook post
Before you can launch the ClarkUp scan, click on the date of the relevant post to access the publication link.
Step 4: Scrape Facebook comments with the ClarkUp extension - "Facebook - comments"- "Import Facebook Profiles
Step 5: Extract your Facebook leads - "Export profiles
Step 6: Select leads and "Copy to clipboard
Step 7: Import your leads into your ClarkUp member space
To take things a step further, here's an example of the pipeline you can get with our tool.
And here we show you how to export your leads in CSV format.
3. Scrape your Facebook "friends" or those of other profiles
Step 1: Go to Facebook
Step 2: Goto your profile or the profile where you want to scrape "Friends".
Go to the "Friends" tab of the relevant profile
Step 3: Scrapbooking with the ClarkUp extension - "Facebook - Friends"-"Import Facebook Profiles
Step 4: Extract your Facebook leads
Once you've reached the number of profiles you wish to export, click on "Export profiles".
Step 5: Select leads - "Copy to clipboard
Step 6: Import your leads into your ClarkUp member space
To take things a step further, here's an example of the pipeline you can get with our tool.
And here we show you how to export your leads in CSV format.
4. Scrape members of a Facebook group
For scraping to work, you must be a member of the group or the group must be public.
Step 1: Go to Facebook
Step 2: Search and join a Facebook group
People" tab - Members - Here, in our example, we're on a public group specializing in real estate.
Step 3: Scrap with the ClarkUp extension - "Facebook - Group Members" - "Import Facebook Profiles
Step 4: Extract your Facebook leads - "Export profiles
Step 5: Select leads - "Copy to clipboard
Step 6: Import your leads into your ClarkUp member space
5. Scrape Facebook members from search
Step 1: Go to Facebook
Step 2: Facebook search and filters
And type in a keyword related to the profiles you want to collect. Example: Real estate
Make sure you select "People" on the left, and don't hesitate to filter by "Friends", "City", "Education" and "Employment" to select your target group.
Step 3: Scrap with the ClarkUp extension - "Facebook - Search People" - "Import Facebook Profiles
Step 4: Extract your Facebook leads - "Export profiles".
Step 5: Select leads - "Copy to clipboard
Step 6: Import your leads into your ClarkUp member space
To take things a step further, here's an example of the pipeline you can get with our tool.
And here we show you how to export your leads in CSV format.
6. Scrape a Facebook profile
Step 1: Go to Facebook
Step 2: Search for the relevant Facebook profile
Find the profile you want to scrape on Facebook. Example: The manager of a real estate agency
Step 3: Scrape a Facebook profile with the ClarkUp extension
Open the ClarkUp Chrome extension, which automatically opens the .
All you have to do is select the destination pipeline and click on "Import".
Your lead is in your ClarkUp member space, so all you have to do is get in touch with him!
To take things a step further, here's an example of the pipeline you can get with our tool.
And here we show you how to export your leads in CSV format.
7. Scrape the "Followers" of your Facebook page
You must own this page.
Step 1: Go to Facebook
Step 2: Go to the "Followers" tab on your Facebook page
As in this example:
Step 3: Scraping with the ClarkUp extension - "Facebook - Page Followers"-"Import Facebook Profiles
Step 4: Extract your Facebook leads - "Export profiles".
Step 5: Import your leads into your ClarkUp member space
Uncheck the leads you don't want to keep for the next step and choose the pipeline in which you want to integrate your leads and click on "Export".
Step 6: Direct access to your destination pipeline
Just click on "Click here to see it" to be redirected to the pipeline where you've integrated your new leads.
To take things a step further, here's an example of the pipeline you can get with our tool.
And here we show you how to export your leads in CSV format.
8. Track member requests in your Facebook group(s)
Step 1: Go to Facebook
Open a new tab to go to https://www.facebook.com/ and go to the "Members" section of your Facebook group."
Step 2: Scrap with the ClarkUp extension - "Facebook - Group Member Requests"-"Import Facebook Profiles
Step 3: Extract your Facebook leads
Uncheck the leads you don't want to keep for the next step and select the destination pipeline, then click on "Export" to import the remaining leads directly into your ClarkUp member area.
Step 4: Direct access to your destination pipeline - "Click here to see it".
Turn your Facebook Group into a customer machine!
To go further on the subject of your Facebook group, our team has filmed a video to help you turn your Facebook group members into customers!
Without further ado, watch it :
To go further, here's :
An example of a Facebook pipeline available in your ClarkUp member area - this can be customized to suit your prospecting needs:
An example of a CSV file that you can obtain from your ClarkUp member area:
Conclusion: Scrape leads on Facebook and convert them into customers
Exporting leads to Facebook is one of ClarkUp's most frequently used features. It's highly relevant, interesting and powerful for your business when used properly. Depending on your targeted research and the use you make of this scraping, it will enable you to prospect accurately, efficiently and automate time-consuming tasks so you can concentrate on what's most important: growing your business. ClarkUp is an all-in-one solution that lets you collect the leads you want on Facebook, then track your prospecting with each of these prospects. With ClarkUp, you can also use personalized video to personalize and humanize your prospecting even further.